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Geely Activation – Carrefour (2024)
Category: Automotive Activation
Event Overview:
A mall-based activation designed to promote Geely’s latest vehicle models to a high-volume retail audience. The setup required continuous engagement with walk-in visitors and effective communication of product features. Generating interest and leads was a key objective.
Our Role:
Deployed promoters to engage visitors, explain features, and support lead generation.
Polestar Car Launch
Category: Automotive Launch
Event Overview:
A premium product launch event introducing Polestar’s electric vehicle to a targeted audience. The event focused on brand positioning, guest engagement, and showcasing product innovation. A polished and professional brand presence was essential.
Our Role:
Provided promoters to represent the brand, engage guests, and support presentations.
BMW MINI Rally (2022–2023)
Category: Automotive Experiential Event
Event Overview:
An interactive rally experience where participants drove MINI vehicles across a curated route with multiple checkpoints. The event required structured coordination, participant management, and seamless check-in processes. Maintaining flow across checkpoints was critical.
Our Role:
Delivered ushers and registration staff to manage check-ins, guide participants, and support event coordination.
BMW 7 Series Campaign (2026)
Category: Automotive Launch
Event Overview:
A multi-location automotive campaign executed across various outdoor events, designed to promote the BMW 7 Series. The campaign required consistent brand representation and engagement across different venues. Maintaining quality and consistency was key.
Our Role:
Deployed promoters across multiple locations to ensure consistent brand presence and generate qualified leads.
BMW Ramadan Activation (2025–2026)
Category: Automotive Experiential Event
Event Overview:
A seasonal activation aligned with Ramadan, focusing on guest engagement and cultural experience. The event combined brand interaction with traditional hospitality elements. Delivering a culturally aligned and premium experience was essential.
Our Role:
Provided hostesses for guest guidance along with traditional gahwa servers to enhance the experience.